I haven't seen the movie. The voiceover from the ad has Mr. Pitt's character talking about "the Lima Project." I thought it was probably another joke about my butt. The conglomerate likes to joke about my trying to shield myself by turning my back to where I guess hidden, illegal cameras are wherever I have had to shower that I can't turn off the lights.
Hollywood doesn't seem to have a problem with it, "if" Mr. Pitt's character is a sociopath in this movie.