The etiquette of speech

The more important you are, the more responsibility you have not to do things such as swear in public.  I don't want public figures with major, official responsibilities to swear a lot, or necessarily at all.  

I haven't sought power, and in some ways have been made to suffer for the lack of it.  The idea that there is a reason to respect people who try not to be greedy doesn't seem to be proliferating in the way that other ideas do.